HI, I’M LAURA
A PRODUCT DESIGNER
Color lab — this page explores its own palette.
DIGITAL CREATION
VISUAL DESIGN
PSYCHOLOGY
UX RESEARCH
DESIGN THINKING
INNOVATION
CRITICAL THINKING
PRODUCT DESIGN
AI
SYSTEM DESIGN
GRAPHIC DESIGN
EXPERIMENTATION
CREATIVE TECHNOLOGY
DIGITAL CREATION
VISUAL DESIGN
PSYCHOLOGY
UX RESEARCH
DESIGN THINKING
INNOVATION
CRITICAL THINKING
PRODUCT DESIGN
AI
SYSTEM DESIGN
GRAPHIC DESIGN
EXPERIMENTATION
CREATIVE TECHNOLOGY
Education
Master’s Degree in Innovation and Digital Transformation
Universitat Oberta de Catalunya (UOC) · In progress
Bachelor’s Degree in Design and Digital Creation
Universitat Oberta de Catalunya (UOC)
UX/UI Design Bootcamp
Ironhack
Therapeutic Support Training
Argentina
Psychology Studies
Argentina ·
Focus
Human-Computer Interaction (HCI), UX/UI Design, Design History & Digital Interaction.
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Technical Skills
Figma · Sketch · Adobe Creative Suite · Design Systems · Prototyping · Wireframing · UX Research · Usability Testing · WCAG 2.1 · HTML/CSS · JavaScript Basics · Excel · Jira · Trello · Notion · Miro · SAP · Active Directory · Windows OS · Microsoft 365 · IT Support · SSO · Identity & Access Management
Prozmask: When Fragility Becomes Industry.
It all started with a photograph I took myself, a few leaves that led me to imagine a world where what was once beautiful slowly turns into medication.
An exercise about Prozac Nation, the loss of aesthetics and colour, and how everything seems to be turning a little greyer, a little sadder. About our need to medicate fragility, and what happens when we start looking for in pills what we can no longer find in the world around us.
Original photography and concept by me. Final rendering created with Adobe Firefly.
This is part of an exercise I’ll be publishing soon on my blog.
HOW I WORK
01.
RESEARCH & STRATEGY, START WITH WHY?
Great design starts with understanding, not screens. I dig into users, behaviors, business goals and real world challenges to uncover the insights behind the problem.
02.
CONCEPT & IDEATION. TURN INSIGHT INTO DIRECTION
Research is only valuable when it leads somewhere. I connect user needs with business goals, identify the biggest pain points and turn complex information into a clear direction.
03.
INNOVATE THINK BEYOND THE OBVIOUS
This is where strategy meets creativity. I explore different possibilities, challenge conventional solutions and transform ideas into concepts, user flows, wireframes and prototypes. Innovation is not about making things complicated it is about finding smarter ways to solve meaningful problems.
04.
VALIDATE LEARN, TEST, IMPROVE
Good ideas need to be challenged. I test concepts with real users, listen to their feedback and turn those learnings into better decisions — iterating until it feels intuitive, useful and genuinely valuable.
05.
DELIVER TURN IDEAS INTO IMPACT
I bring validated ideas to life through polished, accessible and scalable design, working closely with product, business and development teams.
